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Italian Luxury Brand - Senior PR Manager
A well known Italian luxury brand was becoming frustrated with their search for a PR Manager which had extended into the 6 month mark. Optia’s Consumer Team exceeded the client’s expectations, when it took on the search and managed to successfully introduce a Senior PR Manager.
A well known Italian luxury brand had been searching for a PR Manager for more than 6 months without making any progress past the first round of interviews. They had employed the services of several recruiting firms; however were still yet to locate the ideal candidate for this critical PR Manager’s role. Upon gaining knowledge of the search, Optia’s Senior Industry Specialist for the Consumer recruiting team offered his services despite the unsuccessful results so far. Because of his in-depth knowledge of the local fashion market, he was confident in his abilities to find a suitably qualified PR Manager.
Optia already had an extensive network of PR Managers and professionals on file; however the consultant felt that few of them would be an appropriate fit with the client’s unique company culture. A new target list of companies was originated and a vigorous process of search and screen was undertaken by the Senior Consultant. The search did indeed prove difficult; however an ideal candidate was eventually identified for the role and introduced to the client. The interview process was successfully managed and terms and conditions were amicably negotiated. The candidate’s skills and experience exceeded the client’s expectations and the responsibilities and title were raised to Senior PR Manager.
The client was impressed with Optia’s ability to locate the correct candidate given the limited amount of suitable professionals in the market. Since the PR Manager search, the Senior Consultant and client have forged a valuable working relationship and continue to work closely together on other critical hires.
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